For more data about Louisville's estimated 8.5 million overnight visitors per year, see the Report from Longwoods Travel USA® Visitor Report for Louisville, Kentucky.

Your ad includes listing on website, ranks top 5 in Google - searching for Louisville Map. View a monthy stats report for louisvilleexplorermap.com

Why Advertise Your Business?

Continuity - Shoppers don't have the store loyalty they once did. Businesses must advertise to keep customers from straying to the competition. Many companies flourish on repeat visits or on referrals. If existing customers do not hear from you or about you, they'll tend to forget about you. Never take loyal customers for granted.

Keeps A Healthy Positive Image  - In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy.

Remain With Shoppers Through the Buying Process - Many people postpone buying decisions. They often go from store to store comparing prices, quality and service. Advertising must reach them steadily through the entire decision-making process. Your name must be fresh in their minds when they ultimately decide to buy.

The Competition is Advertising - There are only so many consumers in the market who are ready to buy at any one time. You'll need to advertise to keep regular customers and to counterbalance the advertising of your competition.

Pays Off In The Long Run - Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A troubled economy can be an advantage to the marketing-minded business owner. Businesses that succeed are usually strong, steady advertisers. Look around. You'll find the most aggressive and consistent advertisers are almost invariably the most successful.

Generates Store Traffic - Continuous store traffic is the first step toward sales increases and expanding your base of shoppers. The more people who come into the store, the more possibilities you have to make sales and sell additional merchandise. For every 100 items that shoppers plan to buy, they make 30 unanticipated "in the store" purchases, an NRMA (National Retail Merchants Association) survey shows.

Maintain Employee Morale - It gives your staff strong additional support. When advertising and promotion are suddenly cut or canceled, salespeople may become alarmed and demoralized. They may start false rumors in an honest belief that your business is in trouble. Positive advertising boosts morale.

Reach New Customers - The market changes constantly. New families in the area mean new customers to reach. People earn more money, which means changes in lifestyles and buying habits. The shopper who wouldn't consider your business a few years ago may be a prime customer now.

Sources: THE MEDIACENTER, National Center for Health Statistics, National Retail Merchants Association